Author Newsletters & Author Crushes #Author #AmReading #BookWorm



It is not easy when you have an author crush. You read a book and after screaming ‘OMG that book did things to mewho wrote this?‘ suddenly you want to know everything about the author, you retweet all their tweets, you bravely fight their corner when someone in the office is criticising their latest book and you daydream about them one day replying to one of your many comments on their Facebook page.

Trying to control yourself when fangirling an author is difficult – if you are currently getting obsessed about a certain author….I feel your literary pain.

Author newsletters are becoming a big thing. You sign up to a author newsletter and they email you regularly with lots of exciting news.

After months of signing up to a LOT of author newsletters and going through a lot of author crushes (I read 4-5 books a week so I am fangirling over some author most weeks….its no wonder my emotions are all over the place!) I now believe a good newsletter can actually work wonders for your author crush.

If the author gets their newsletter right you – the reader – will get a real literary treat. If they get their newsletter wrong…well…that’s another blog post.

Here is what I think makes a good author newsletter.

Find out something new about your crush. 

A good author newsletter will give you some insight into the author’s life outside of their books, which you don’t get via social media. This is where you get to read about the author’s unusual hobby, their love of a weird pet, their cocktail of choice and their cheese preferences. I love this sort of detail as it helps turn the author into a real person and brings them to life. This helps you when you are sat daydreaming about them and asking yourself questions like “which cheese would they go for if we were sharing a cheeseboard?” and “do they look like they would enjoy a Raspberry Gin Rickey or two?”

Sound like you are having a coffee together.

A good author newsletter will have a friendly and conversational tone. It will read like you and your author are having coffee. This is great for your author crush as you get to imagine your author talking to you on a one on one basis. It really helps with that delicious daydream where you accidentally bump into your favourite author, who treats you to a coffee and asks you to become their BFF over a latte. Sigh!

Give you the follower something extra! 

An effective author’s newsletter should give you the reader something extra. These extra bits will make you feel special and wanted. Isn’t this what we all want when fangirling over someone?  I like the authors who run special competitions for their newsletter following, give us sneak previews of future books or offer a freebie.

For noting – competition prizes – why don’t authors do signed photos anymore?  Seriously these are great for true author fans!  We can stick them up on our desks, fridges and mantlepieces and gaze longingly at them. Also in the competitions why aren’t we being tested on our book knowledge?  A reader with an author crush will have read their author’s book countless times and will appreciate some tough questions to test them on obscure character detail.

Keep you updated on their writing progress. 

A good author’s newsletter will inform you about their literary progress and wet your literary appetite for any future books.

If they keep you well-informed about their progress on the next book, you won’t have to stalk them so much on social media or tweet things like #stillwaiting and #morethanonebookayearplease.

Show you how to connect with other reader fans. 

Something that will really help with your crush is if an author’s newsletter shows you how you can connect with other reader fans on social media. Reader fans like to interact with each other especially if the author has created a hot new character or if the author has killed a key character and we all need to vent some frustration.

Leave you feeling warm and fuzzy. 

After you finish reading an author’s newsletter you should feel like your love for that author has been replenished. I do like a nice signature and a ‘x ‘or two.

You should feel warm, fuzzy and able to move on with your life until….next month!


Here are some things I wish author’s included in their newsletters for fangirling readers like myself:

  • Have a ‘reader of the month’ section – can you imagine seeing your face on your favourite author’s newsletter? *squeal*
  • Run a competition where the prize is for the reader to be….written into their story as a minor character – seriously I would wet myself if one of my fav authors added a blonde, cheese eating, gin & tonic drinking minor character called ‘Lucy’ into their book. *Deep breaths*

Have an amazing day!

For noting: I find that when an author crush gets too much – lying down with a cold flannel on your forehead works wonders. Or you could listen to how Roxy and her family deal with their author crush in this week’s fictional podcast episode – The Book Signing. 

Photo: Stocksnap








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Lucy Mitchell lives in South Wales with her husband, her two teenage daughters, a giant labrador and a gang of unruly cats. Lucy is the author of the award winning blog, BlondeWriteMore and was a Featured Romance Author on Wattpad. When she’s not working or writing, Lucy can be found listening to audiobooks in a muddy field with her dog or sat outside her local pub in the sunshine enjoying a glass of wine. Her debut novel Instructions For Falling In Love Again is out in June 2019.

36 thoughts on “Author Newsletters & Author Crushes #Author #AmReading #BookWorm

  1. I totally relate to this. I love how you articulated this experience in this post- hilarious but oh, so true! I wish I could just pick the brain of so many authors, get their thoughts on things here and there, and wonder if they ever contemplated a different route for their story. Thanks for sharing this!

  2. Love this post, Lucy! A newsletter is something I really should get onto doing – just trying to find the time 😀 I do follow a few others and you’re right, it adds a whole other dimension to the author and the books. I’m sure when you do yours it will be amazing x

  3. Wow!,did not know such a world existed! You’re such a good writer, when is your book coming out? You should throw caution to the wind, and as corporate gisnt Nike says…”Just do it!”

  4. I can’t tell you how helpful this post was to me. I am sitting here with 1500 subscribers to my newsletter and realize I need to change it up. I am so afraid of talking about myself or rattling on about my books that I have almost decided not to publish a newsletter. You have given me some really good ideas and I think I will push forward. (I think you cured my newsletter block) Thank you so much. 🙂

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