How To Survive Blogging With A Small Following #Blogging #Blogs #Bloggers


Growing a blog from scratch is tough. Keeping yourself motivated about blogging when only a handful of people read your posts is hard.

Going to blogging events and meeting bloggers with an eye watering following (the size of a small country) and then comparing your own blog following (the size of a local football team) can be painful.

I don’t have a big blog following. Yes, I have a regular number of people who read my posts when I publish, but we are not talking thousands. We are not talking hundreds either.

I have spent the last three years growing my small blog following and I won’t lie, at times it’s not been easy to keep going.

BUT there are some things which have helped me and because of them I am still here today. 

Here’s how I have survived blogging with a small following:

  1. Getting to know my readers. This is one of the hidden benefits that a small blog following offers. As time passes you and your handful of readers get to know each other. Through the odd comment or two on your posts you start to connect with them and as time goes by these comments turn into jokes, shared life stories, meaningful messages and they sow the seeds of an online friendship. I have got to know a lot of my readers over the years, some have turned out to be great creative friends and I always think that this would not have happened if my blog had a huge following.
  2. Being able to experiment. Another great benefit here is the blogging wriggle room you get with a small following. When you have a small following you can experiment with different post styles, the look and feel of your blog, publishing times and content. Trying out new stuff can be so much fun even if it gets you a handful of extra views. When I entered this community as a fresh-faced blonde blogger I chose not to add images to my posts. I thought posts with no images or tags or key words would LIGHT up the blogging world. Sigh! Some of my blogging friends give me an odd look when I talk about my early blogging days. Anyway one day I decided to experiment using images. Oh my goodness – I think my post was read by an extra 8 people and it was like Christmas had arrived early for BlondeWriteMore. I recall cartwheeling around the garden. Don’t get me started on what happened when I experimented with tagging and adding categories to my posts.
  3. Watching other creative projects come to life as a result of my blog with a small following. Blogging is like a fertile creative soil. Other things start to grow once you start blogging, regardless of the size of your following. For me it was success on Wattpad, after publishing one of my fictional blog series on there. The Diary of Roxy Collins has done so well it has been viewed over 250,000 times. That’s more than my total blog views. I have now written four draft novels and all the ideas arose from stuff I have written about on my blog. You may have a small blog following but I guarantee your blog will lead to other creative stuff!
  4. Enjoying the process of creating posts…in the bath. Most of my posts are written in a creative flurry whilst I lounge in a weekly bubble bath (for noting, this is not the only time I wash). I don’t spend hours on blog posts because I have a busy life and there’s only so much soaking my skin can withstand. At the end of each week I look forward to my bubble bath, with my notepad and pencil resting on the side. For me my blogging bath is like a little creative sprint. By the time the bubbles have disappeared and my fleet of rubber ducks are looking bored I have a couple of posts sketched out. Enjoying the process of blogging is the secret solution to most blogging problems.
  5. Getting to know other bloggers. Making friends with other bloggers at events such as The Annual Bloggers Bash has really helped. I have learnt some great blogging tips, laughed a lot and been part of a bloggers support network.  I have also been able to hear about the stress that comes from a large blog following and it sounds like a lot of hard work. Small is good 🙂


For this post I also asked a few of my blogging acquaintances to give me their views on blogging with a small following.

Sacha Black, Founder of the Annual Bloggers Bash and author, took time out of her busy book promotion schedule to give me this.

There’s  a famous quote that says:

‘So often we become so focused on the finish line that we fail to enjoy the journey’ – Dieter F. Uchtdorf.

The point is, if you’re not prepared to enjoy the journey of blogging, you’ll never appreciate the success either. Don’t be fooled by the odd anomaly who gets freak success overnight because they went viral, its not the norm. Hits, stats and growth take time. Babies don’t turn into 18 year olds overnight, and neither do blogs with one million followers. 

I say this not to deter you, but to encourage you to remember why you started and enjoy the journey, each step, each blog and each comment.

Suzie, creator of sent me these lovely words:

Avoid comparison, be consistent and remember that social media promotion is as important as the blog itself. 

Shelley Wilson, Multi-Genre Author. Motivational Blogger at Motivate Me Now took time out from launching her new book to give me these inspirational words.

Blogging, for me, isn’t a quick sprint to the finish line, it’s a slow jog around the park collecting friends along the way. The interaction I get from regular readers means much more to me than tons of likes and shares. I can tailor my posts to help the people who need it while still attracting a new audience. Growing my blog over the past four-and-a-half years has been a labour of love, and I don’t think I would have reaped as many benefits, or made as many friends, if I hadn’t started small.

Thank you for reading my post.

Have a wonderful day.





Posted by

Lucy Mitchell lives in South Wales with her husband, her two teenage daughters, a giant labrador and a gang of unruly cats. Lucy is the author of the award winning blog, BlondeWriteMore and was a Featured Romance Author on Wattpad. When she’s not working or writing, Lucy can be found listening to audiobooks in a muddy field with her dog or sat outside her local pub in the sunshine enjoying a glass of wine. Her debut novel Instructions Falling In Love Again is OUT now and already pulling in some fabulous reviews ❤️

76 thoughts on “How To Survive Blogging With A Small Following #Blogging #Blogs #Bloggers

  1. Good on you Lucy, just keep swimming…’re going great. I agree it’s hard at times but I’m always happy when I see a comment or realise that there are people reading my blog and interacting with me. I’ve decided that sort of engagement is more beneficial.

  2. Well done for all those views on Roxy Collins! My favourite histfic writer EVER started with publishing her stuff on Wattpad, got a huge following and eventually plucked up courage to publish a novel. Not much more than a year or so later, she was selling enough books to give up work. She’s hugely prolific, produces 3 novels a year, but has built up a great readership, and her books sell so well. Think on!!

    (Gemma Lawrence @TudorTweep – I and many others agree that she is world class)

  3. I also love the discussions that can take place in the comments. More than once they’ve inspired me to do a bit more research for a follow-up post and some of that finds its way into the books.

  4. I love number 3!! It was my blog that kick-started my writing career so I can totally relate to that. I also agree with April, the comments are as much fun as the posts in many cases. Thanks for linking my book too, it’s hugely appreciated xx

      1. Thankfully I don’t know those other bloggers as I would then be looking at me little blog and wonder why I bother! Great advice here and I aspire to have your sort of figures when it comes to followers one day!! 😊😊

      2. That is a great following! I agree that my blog is small and maybe one day I will get there but it certainly must take a good amount of time and effort to get that many

  5. Well maybe you have a small following because the page won’t allow people to follow you? Despite putting in a valid email request…Computer says no.

  6. Thanks so much for this post. I have a small following too, though I’ve been blogging for over three years. I agree with everything you said. Especially the possibility to really connect with your readers.
    Besides, I’ve noticed that even blogs with thousends of followers, mostly recive comments by the same handful of friends.

    That doesn’t mean I wouldn’t like a big following, but I do appreciate my small one 🙂

  7. Thoughtful post, Lucy! I too am short of followers, but I think the main benefit is that you don’t get the nastiness the popular bloggers attract. (Seems to be inevitable on the world wide web). My thin skin couldn’t take it.

  8. Just what I needed to read. I have found blogging has helped me focus in other creative areas like writing. It has also given me more self-confidence to put myself out there. You are part of an incredible community I feel privileged to be apart of.

  9. I have a friend, the first subject of my very first blog post–Matthew French–who had just launched his singer/songwriter adventure. He loves music and had just put out his first EP. A few months after I interviewed him, I followed up with a review of his second EP. When we talked about how things were going, I asked him about his hopes for “breaking in” or “making it big.” He told me, in no uncertain terms, he had no interest in that kind of success. He wanted to write six-minute songs and collaborate with the people he cared about, not who a music exec wanted him to work with. In short, being small let him be big in the things that mattered most to him. As I read your post I thought of him, and all of us who are incubating–testing, growing, learning. This is our time to ground ourselves in who we are as creative humans. So that, in the event that magic strikes, we don’t lose our way.
    I’m grateful for small, and honored by every view and every comment. You, Lucy, it may surprise you to know, are one of the bloggers whose comments I particularly value. You’re doing something right. WE’RE doing something right, because in a very real way, we’re all in this together.

  10. Great post. I’m a big believer in engagement. You don’t have to have a lot of followers, but it’s so helpful to have people read and comment on your posts. I think that’s where the joy comes in.

  11. Thanks for this Lucy! You’ve brought back a lot of painful memories from early blogging days. I’ve made so many surprise online friends since those days and finally realize that that part of the journey (not the constant fretting over followers) is what’s life enriching. I may try the bubble bath blogging. Sounds like a good time!


  12. This was a great post and so true! I went the self hosted route too soon and no longer have the luxury of the reader (I think unless someone searches by one of the search terms I put in??? IDK), anyway, sometimes I regret self hosting. I hope in the long run it will pay off.

  13. Nice insight into how you approach things Lucy. It’s also very wise to listen to friends amongst the blogging world too. Everyone starts somewhere and goes through the same thoughts at some point or other. The three you mentioned above have support in bucket loads.

    I’m also one that sits pondering the merits of things over long. I feel my blog is suffering as a result too. This post assists there by the way. Although I do need to start prioritising things more and begin going forwards again instead of what I see as backwards!!!!

  14. I used to roll my eyes a bit whenever a blogger, vlogger, or writer would gush about how much they loved their fans and how they felt like family. But it’s true—if you have the right approach, engage, get to know them, there’s something wonderful about that relationship. It’s what makes it so easy to bare our souls to strangers on the internet—they’re not strangers anymore, they’re practically family.

    Ditto for connecting with other bloggers, another bond our non-blogging friends and family don’t understand.

  15. I have a small blog following, and have wished t times that it was bigger. Then I think back to when I started and didn’t expect anyone to read it. The fact that now 2000 people do, is mind boggling to me. I do love the community spirit we have amongst bloggers and that is worth so much too. 🙂

  16. Hi Lucy,
    I figured you had thousands of readers. You give off an air of success. Your blog gives off an air of success. That’s more important than numbers and stats.
    As an aside, your blog may grow today! I linked to you in my latest article. Thank you for your (what word do I use? touching? amazing? insightful?) words that enabled me to open my post about Writer’s Block. Here is the link if you want to see:
    Off to share!

  17. Great words of wisdom. I have a very small following at the moment. But am really enjoying the ‘journey’ as such! And when you do make that connection with another blogger and they get in touch saying they’ve gained something from your writing it feels great.
    Thanks for writing this and reminding us all.

  18. What a lovely post 🙂

    Millions of readers are unfathomable to me. I think people forget that the number of readers equates to actual, real people. There are strangers in the world interested in what I have to say? Wow! What a gift 🙂

  19. Good post, Lucy. I believe that one should keep talking to those who talk back. I have my regulars and I do feel as if we are family. My numbers are small as well and I really don’t do anything to build them further except to talk to those who have the courtesy to stop by and comment.

  20. I enjoyed this post and especially the quote regarding the finish line. I believe you’ve got some excellent follow-on post material expanding upon: “…social media promotion is as important as the blog itself.”

  21. Well said Lucy and I think you’re right, being small means you can experiment and enjoy creating without the pressure that comes with big numbers. I think that then there is a risk of writing content to suit your followers, or to keep your followers, which means you’re not being you. And as Dr. Seuss said, there is no-one alive who is youer than you! ♥

  22. It certainly is hard when you compare yourself to large blog followings. However, if you keep your content going, the readers will come. That is my thought on it anyways 🙂

  23. Everyone commenting here have thousands of followers. And you guys call it ‘small’!!
    But seriously this post comes at the perfect time to give me a pick me up. It’s really frustrating sometimes and dissapointjng too – but after this very encouraging and helpful post I have decided to keep going more for the journey than the destination. 🙂 Thank you Lucy.

  24. Another great post about not worrying about the numbers. It’s all about the comments and interaction than the numbers, especially when we have little idea of how many of those numbers are actually true hits where people stayed, read, liked and commented. I’ve never celebrated hitting a milestone when it comes to followers because I know it’s true that many of those followers never come back or make any contact. I said this before (and I’m going to say it again) Let’s keep blogging fun. 🕺

  25. This is great – thanks. Really helpful to read your thoughts. I am a new-ish blogger and my following could most certainly be described as small! I am really starting to get a sense of how supportive the blogging community is (well the ones I’ve come across) Jill x

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