Growing a blog from scratch is tough. Keeping yourself motivated about blogging when only a handful of people read your posts is hard.
Going to blogging events and meeting bloggers with an eye watering following (the size of a small country) and then comparing your own blog following (the size of a local football team) can be painful.
I don’t have a big blog following. Yes, I have a regular number of people who read my posts when I publish, but we are not talking thousands. We are not talking hundreds either.
I have spent the last three years growing my small blog following and I won’t lie, at times it’s not been easy to keep going.
BUT there are some things which have helped me and because of them I am still here today.
Here’s how I have survived blogging with a small following:
- Getting to know my readers. This is one of the hidden benefits that a small blog following offers. As time passes you and your handful of readers get to know each other. Through the odd comment or two on your posts you start to connect with them and as time goes by these comments turn into jokes, shared life stories, meaningful messages and they sow the seeds of an online friendship. I have got to know a lot of my readers over the years, some have turned out to be great creative friends and I always think that this would not have happened if my blog had a huge following.
- Being able to experiment. Another great benefit here is the blogging wriggle room you get with a small following. When you have a small following you can experiment with different post styles, the look and feel of your blog, publishing times and content. Trying out new stuff can be so much fun even if it gets you a handful of extra views. When I entered this community as a fresh-faced blonde blogger I chose not to add images to my posts. I thought posts with no images or tags or key words would LIGHT up the blogging world. Sigh! Some of my blogging friends give me an odd look when I talk about my early blogging days. Anyway one day I decided to experiment using images. Oh my goodness – I think my post was read by an extra 8 people and it was like Christmas had arrived early for BlondeWriteMore. I recall cartwheeling around the garden. Don’t get me started on what happened when I experimented with tagging and adding categories to my posts.
- Watching other creative projects come to life as a result of my blog with a small following. Blogging is like a fertile creative soil. Other things start to grow once you start blogging, regardless of the size of your following. For me it was success on Wattpad, after publishing one of my fictional blog series on there. The Diary of Roxy Collins has done so well it has been viewed over 250,000 times. That’s more than my total blog views. I have now written four draft novels and all the ideas arose from stuff I have written about on my blog. You may have a small blog following but I guarantee your blog will lead to other creative stuff!
- Enjoying the process of creating posts…in the bath. Most of my posts are written in a creative flurry whilst I lounge in a weekly bubble bath (for noting, this is not the only time I wash). I don’t spend hours on blog posts because I have a busy life and there’s only so much soaking my skin can withstand. At the end of each week I look forward to my bubble bath, with my notepad and pencil resting on the side. For me my blogging bath is like a little creative sprint. By the time the bubbles have disappeared and my fleet of rubber ducks are looking bored I have a couple of posts sketched out. Enjoying the process of blogging is the secret solution to most blogging problems.
- Getting to know other bloggers. Making friends with other bloggers at events such as The Annual Bloggers Bash has really helped. I have learnt some great blogging tips, laughed a lot and been part of a bloggers support network. I have also been able to hear about the stress that comes from a large blog following and it sounds like a lot of hard work. Small is good 🙂
For this post I also asked a few of my blogging acquaintances to give me their views on blogging with a small following.
There’s a famous quote that says:
‘So often we become so focused on the finish line that we fail to enjoy the journey’ – Dieter F. Uchtdorf.
The point is, if you’re not prepared to enjoy the journey of blogging, you’ll never appreciate the success either. Don’t be fooled by the odd anomaly who gets freak success overnight because they went viral, its not the norm. Hits, stats and growth take time. Babies don’t turn into 18 year olds overnight, and neither do blogs with one million followers.
I say this not to deter you, but to encourage you to remember why you started and enjoy the journey, each step, each blog and each comment.
Suzie, creator of Suzie81speaks.com sent me these lovely words:
Avoid comparison, be consistent and remember that social media promotion is as important as the blog itself.
Blogging, for me, isn’t a quick sprint to the finish line, it’s a slow jog around the park collecting friends along the way. The interaction I get from regular readers means much more to me than tons of likes and shares. I can tailor my posts to help the people who need it while still attracting a new audience. Growing my blog over the past four-and-a-half years has been a labour of love, and I don’t think I would have reaped as many benefits, or made as many friends, if I hadn’t started small.
Thank you for reading my post.
Have a wonderful day.